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COCA-COLA x ADOBE x YOU

Agency: Edelman
Client: Adobe & Coca-Cola
Year: 2017

 

Coca-Cola and Adobe are partnering together with several artists to celebrate worlds biggest sporting event. The brief was to create an original design and inspire people around the world. Discover all the artworks here.

 

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CONCEPT
I decided to take the most important elements, the circle, the bottle of Coca-Cola and the 'Asakusa Kannon' as symbols to communicate the characteristics of Tokyo. The shapes of those elements are fascinating and I used their common symmetry as a base for my artwork. Symmetry means that all elements are arranged in the same way on both sides of an axis. To provoke a contrast, I used the naturally evolving intersections to disrupt the composition with illustrations & small triangle shapes.

 

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