Client: Pfneisl Hungarian Wines
Year: 2015

Concept and design of a 'riddle' wine label. Who am I? I am a true Hungarian. I was bred by Ferenc Király in 1951. My wines are fine: fresh and fruity with flowery aromas. The grape bunches I grow are sweet and ripe from mid-August – early September. My crop is small but rich in flavours. I am all the happier that I have found my place in the organic winery of Birgit and Katrin Pfneisl. So: Who am I?

And here’s another tip: A sip is worth a thousand words. Cheers!Through simple but playful graphic way each labelled bottle aims to ask the wine buyer in a distinctive way to solve the riddle and reveals some information about the winery, their owners and customs.